New Jaguar XE Sedan, Cheapest Jaguar Sedan Officially Launched in London
Jaguar-Land Rover (JLR) launched a new model, the New Jaguar XE Sedan, in London, England on Tuesday (09/09/2014). This new sedan is the cheapest model from Jaguar, participating in the compact premium class, prepared to challenge the dominance of the BMW 3-Series, Audi A4, and Mercedes-Benz C-Class.
Called to have the lowest price because it is priced starting at 27,000 pounds. No Jaguar cars are as cheap as it is. Not only in order to be competitive, this model was also created in order to extend the volume of sales in the global market, as well as expand the scope of the consumer. The New Jaguar XE Sedan will also be a gamble, whether it’s a British producer able to compete in the most obese segment in the premium class or not. Therefore, JLR had a bad experience with previous models in the same segment, the X-Type that be stopped production a decade ago.
In contrast with other Jaguar models, the Jaguar XE Sedan looks more muscular, even like a “muscle car” typical Americans, such as the Ford Mustang or Chevrolet Camaro. Fresh face and aggressive, judging from the composition of the grille, bumper, and a pair of headlights. Jaguar expertise to process aluminum was prepared for the construction of this small sedan. Then, a few body parts and components are manufactured using mild steel, but remain strong, thus increasing the robustness but does not compromise on weight gain.
There are five engine options. Two of these 2.0L diesel with different power, the two types of engines 2.0L petrol Ingenium with different output options. The highest variant uses 3.0L supercharged V6, combined 8-speed automatic transmission, capable of generating power up to 340 teak and 450.1 NM of torque. This type of car can be invited speeding 0-100 kph in 4.9 seconds, while top speed is limited to 249.4 kph.
“With New Jaguar XE Sedan, they are really trying to create a fun sports car, as was done by previous Jaguar,” said Graham Searle, GM Jaguar Lovers Club in Bristol, England. Unlike the rival is more targeted at adult consumers, this new sedan is actually targeting for “iPad generation” or a term for young users who keep up with technology.
Jaguar new target markets are pampered with an interior that looks simple, smart, and still futuristic. This car can regulate the temperature of the room, and even start the engine with the phone via a special application. An available infotainment system with 8-inch touch screen that can be connected to various smart phone applications with the help of voice commands (voice control).
Interestingly, the Jaguar XE Sedan is the first model of the Jaguar is equipped with electric power steering technology. The system was selected because it is more responsive while offering better efficiency than the hydraulic type.
This new sedan is expected to help up to 63,700 unit sales target in 2015 or near record best selling Jaguar that reached 74,500 units in 2013. JLR expects to get double sales up to 230,000 units in 2018.